Several Spectra DS products have been renamed as part of the Mediaocean rebranding initiative. The new and old names for each rebranded product are shown in the following table.
Legacy Names | Spectra DS Names |
Ad Buyer | Print Buy Toolkit |
Audience Estimator | National Demo Estimator |
Buy Tracker | Spot Authorization Tracking |
Dem32 | Local Demo Analyzer |
Frontrunner | National Prebuy |
MatchMaker for Netpak | National Invoice Toolkit |
MatchMaker for Spotpak | Spot Invoice Toolkit |
PC Accpak | Financial Toolkit |
PC Netpak | National Toolkit |
PC Printpak | Print Toolkit |
PC Prodpak | Production program (in the Financial Toolkit) |
PC Reppak | Rep Toolkit |
PC Spotpak | Spot Toolkit |
Spot Desktop | Spot Buy Toolkit |
StationXpress | Station Toolkit |
Steward | National Buy Toolkit |
Spectra DS products will be continue to be rebranded on an ongoing basis. Keep up to date with news regarding your products by subscribing to the product's News and Announcements section.
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